I have compiled a brief set of tips that can help any improve the on-site SEO of any website…
- Page titles should be as descriptive as possible about the content of the page and include main keyword target of the page
- Headers should include target keywords of the page
- Content should be carefully considered and include the keyword and derivative keywords evenly throughout the page.
- Site navigation should be clear, precise, descriptive and use the correct anchor text whenever possible
- Alt attibutes (using keywords) should be used whenever images are displayed
- Content should be appealing, informative and encourage visitor engagement
- Locations should be frequently displayed for any location based service
- Always remember, a page is a page, each page of a website should be individually optimised
- Coding should be error free and kept to a minimum
- Make the file name of the page descriptive by using the target keywords